The receipts
Where our numbers come from.
Every stat on our site, with its source, its date, and an honest note about how far to trust it. Some of these studies are old. They remain the industry standard numbers, and the gap they describe, slow responses losing warm buyers, is exactly the gap this product closes.
Roughly 2 cold calls in 100 lead anywhere. Everyone screens unknown numbers now, so a salaried caller spends most of the day being hung up on. That is the machine many businesses still pay thousands a month to run.
Source: Widely reported industry benchmark, echoed across sales research from Keller Center (Baylor, 2012) onwards.
Honesty note: It is a rough figure and it varies by industry and list quality. Nobody serious claims cold calling converts well any more, they argue about how badly.
Meta lead ads in the UK commonly deliver enquiries from around £2 each for local and consumer businesses, often £2 to £15. Compare that with what a booked meeting from cold outreach costs you.
Source: Our own campaign data and published UK benchmark ranges, 2024 to 2026.
Honesty note: This is a floor, not an average, and it varies hugely by industry. Competitive sectors like finance pay far more per lead. We will never quote you a single magic number.
Contact a lead within 5 minutes and you are about 21 times more likely to qualify them than if you wait 30 minutes. The lead is still at their phone, still interested, and has not rung a competitor yet.
Source: Lead Response Management Study, 2007 (James Oldroyd with InsideSales.com).
Honesty note: Yes, it is an old study. It is still the industry standard on speed to lead, and nothing since has contradicted the direction: faster wins, massively.
The average business took 42 hours to respond to a new lead, and 23% never responded at all. Meanwhile the lead who enquired at 9pm expected an answer at 9pm.
Source: Harvard Business Review, 2011, "The Short Life of Online Sales Leads" (audit of 2,241 US companies).
Honesty note: Also an old study, and US based. Every follow-up audit since has found the same picture: most businesses respond in hours or days, not minutes.
About 78% of buyers go with the business that responds first. Being second often means being nowhere.
Source: Industry benchmark from vendor research, widely cited across sales tooling.
Honesty note: Treat this one as directional rather than gospel: it comes from vendor research, not an academic study. The pattern it points at, first responder usually wins, is consistent everywhere we look.
The numbers describe the gap. The demo shows it closed.
See a lead answered in seconds, warmed up and pinged to a phone. Fake business, real product, no signup.
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